The Falset Wine Fair presents the image of an edition enhancing professional and specialized events
The Falset Wine Fair (Mostra dels vins de la DOQ Priorat i la DO Montsant) already has an image and a poster for this year’s edition, to be held from Friday 4 to Sunday 6 May, which will again be laying on a host of events in villages throughout the region. In line with the editions of recent years, the Falset Wine Fair will again be providing several areas to hold tasting sessions and parallel activities targeting wine lovers as well as activities designed exclusively for industry professionals.
Girona will be this year’s guest city, participating at the fair with a stand, while several events will be organized both in Girona and in Falset. The Mayor of Falset, Jaume Domènech, has assured that “the Wine Fair aims to be a national fair and that is why we want to make ourselves known to a greater extent throughout Catalonia and especially in the country’s biggest towns and cities”. Visitor surveys conducted at the Fair show that around a 75% of visitors to the event are Catalan, primarily from the metropolitan areas of Barcelona and Tarragona. As for the remaining 20%, they come from the rest of Spain and from other countries, including France, Germany and the United States.
On this occasion, the poster and the image of the Fair are the work of Falset designer Maria Sedó, who has chosen to make a collage of photos highlighting the link between the present of the region’s winemaking industry and its long agricultural tradition. “We wouldn’t be where we are right now if it hadn’t been for peasant farmers who sat tight and continued to produce wine, although it seemed that everything was against them, and so I wanted to pay homage to them in the poster for the Fair”, says Maria Sedó. This is a twofold tribute as it has a version in which the focus is on peasant women, and another in which it is the men that are performing chores in the cellar.
In this line, this year the Wine Fair will again offer a tribute to some of the people and institutions that have been key in the great winemaking leap forward that has made the Priorat region what it is over the past 25 years.